What
to Consider in Smile Train's Solicitations
- published in the August 2005 issue of the Charity
Rating Guide & Watchdog Report
100% of your donation will go towards our free
treatment programs,
0% will go towards overhead.
Many AIP members have seen the above language in solicitations
from Smile Train, a charity that treats children born with cleft
lip and palate. One may wonder how a group that spends about $45
to raise $100 (AIP recommends no more than $35 to raise $100), spends
about $7.4 million or 30% of its cash budget on overhead, and receives
a C+ from AIP, can make such a claim.
A note to Smile Trains 2004 financial statement
reports that some board members and others previously made donations
specifically to cover overhead so that all contributions received
from the general public may be used for Smile Trains treatment
program.
The problem with this reasoning is that any charity
could ask a portion of their loyal supporters to use their donations
to cover overhead. But overhead expenses will not disappear! Money
is fungible, regardless of its source; what is spent on one function
is not available for another function.
Smile Trains 2004 audit shows that 99% of its
$39.8 million fund balance is unrestricted. This means that Smile
Train does have discretion to spend just about all of its reserves
on programs and does not have to hang on to these funds for future
overhead costs.
Bottom Line: More of Smile Trains total donations
could go towards treating children with cleft palates if the charity
was operating more efficiently, regardless of whether or not some
donors earmarked their donations for overhead.

|