CharityWatch REPORT
Issued September 2015

CharityWatch Analysts perform an in-depth analysis of charities' audited financial statements and IRS tax filings, and often review other documents such as state filings, annual reports, and fundraising contracts during their evaluations. Below are select notes that CharityWatch believes may be of interest to donors.

Any time an Analysts' Note refers to a charity's Audited Financial Statements or IRS tax form, CharityWatch encourages interested donors to obtain a copy of the referenced documents so that they may view the information in context. Please contact the charity directly to request a copy of any referenced document. Charity tax forms and audits may also be obtained from a number of online databases. For a list of sources, please visit our LINKS page.

According to the Entertainment Industry Foundation audit of December 31, 2014 (Note 8):

"The Foundation conducts Public Awareness and Education campaigns that provide information and education regarding the various initiatives adopted by the Foundation. Information and education are primarily provided by public service announcements (PSA's). The PSA's are disseminated in the form of broadcast, print, online and out-of-home advertisements. These products are donated by major television networks and magazine publications."

The Foundation reported the value of total donated PSA's received in 2014 at approximately $133.06 million. Of this approximately $133.06 million, donated broadcast airtime is valued at $96.03 million, print ad publications at $26.34 million, out-of-home ads at $8.25 million, digital ads at $2.36 million, and mobile ads at $79,000.

[Note: CharityWatch generally excludes the value of in-kind (non-cash) donations of goods and services from its calculations of Program % and Cost to Raise $100. More information on how grades are calculated and the treatment of in-kind donations can be found by clicking on "About CharityWatch" from the navigation bar and then clicking on "Criteria & Methodology".]
According to the Entertainment Industry Foundation audit of December 31, 2014 (Note 9(c), Start Up Funds Advanced to EIF Canada Entity in 2014):

"The Foundation helped establish an independent non-profit entity named EIF Canada in order to advance the mission of Stand Up To Cancer within Canada. On June 30, 2014, EIF Canada received its registered charity status from the Canada Revenue Agency. In 2014, the Foundation expensed $1,537,351 in out of pocket expenses and labor to help establish the EIF Canada entity. The independent Board of Directors of EIF Canada agreed to reimburse the Foundation for these expenses if sufficient unrestricted funds are available in the future to do so. If funds do become available, the Foundation will recognize this expense recovery and be reimbursed for such start-up expenses."

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