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How "Psychic Numbing" Stops Us from Giving

   Feb 07, 2022

An inverse relationship exists between the number of victims of a tragedy and the empathy we feel for those victims in response. This is a concept known as "psychic numbing." It's important to understand how this concept impacts our giving decisions, and how we can make better ones by being mindful of it. 

Read 10 Tips For Giving In a Crisis for advice on how to avoid wasting your donation when giving in response to a tragic event or natural disaster.