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Top Rated


CharityWatch report issued
October 2021

Top-Rated Charity
CharityWatch Grade
Our independent grade based
on a number of factors.
Program Percentage
Amount spent on programs
relative to overhead.
Cost to Raise $100
Amount spent to raise
$100 of contributions.

Contact Information

104 W. 29th Street
4th Floor
New York, NY 10001

Other Names

Gay and Lesbian Alliance Against Defamation

Tax Status




Stated Mission

Lesbian, gay, bisexual, transgender and queer (LGBTQ) media advocacy organization. Ensures fair, accurate, and inclusive representation that leads to 100% LGBTQ acceptance.

View similar charities
Data based on Fiscal Year Ended 09/30/2020

Program Percentage: 72%

The percentage of GLAAD's cash budget it spends on programs relative to overhead (fundraising, management, and general expenses).


Calculated Total Expenses



Cost to Raise $100: $9

How many dollars GLAAD spends on fundraising to raise each $100 of contributions.


Calculated Total Contributions


Joint Costs

GLAAD's rating was adjusted for Joint Costs. If you are a donor who considers direct mail, telemarketing, and other Joint Cost solicitations to be true charitable programs, the below efficiency ratios, which were not adjusted for joint costs, may better reflect your goals.

Program % Cost to Raise $100
73% $9
Accounting rules allow charities to report some telemarketing, direct mail, and other solicitation costs as Program expenses. CharityWatch believes that most donors do not consider a charity's solicitation activities to be the Programs they are intending to support with their donations. We therefore adjust such expenses out of a charity's reported Program expense and add it to Fundraising expense prior to calculating its rating.

Government Funding

0% to 24%

Percentage of cash revenue
coming from government sources


Financial Documents

Entity Document Type Tax ID
GLAAD Audited Financial Statements 13-3384027
GLAAD IRS Form 990 13-3384027
Entity: GLAAD
Document Type: Audited Financial Statements
Tax ID: 13-3384027
Entity: GLAAD
Document Type: IRS Form 990
Tax ID: 13-3384027

Governance & Transparency

CharityWatch evaluates certain criteria related to a charity's Governance and Transparency. Donors may want to consider a charity's willingness to be open and transparent with CharityWatch to be a good litmus test for determining its commitment to public accountability.
This charity is Top-Rated
What does it mean to be Top-Rated?
meets governance benchmarks.
meets transparency benchmarks.
Provides Financial Information
Audit Accessibility
Governance: Policies
Reports regularly & consistently monitoring & enforcing compliance with a written Conflict of Interest Policy
Reports required, annual disclosure by officers, directors, and key staff of interests that could give rise to conflicts
Reports having a written Whistleblower Policy
Reports having a written Document Retention and Destruction Policy
Governance: Financials
Reports providing copy of tax form to all board members prior to filing it with IRS
Reports that financial statements were audited by an independent accountant
Governance: Board of Directors
Reports at least 5 voting board members
51% or more of voting board members reported as independent
Reports documenting minutes of board and board committee meetings
Privacy Policy
Privacy Policy No Sharing  

  Name Title Compensation
1 Sarah Kate Ellis President/CEO $511,630
2 Darra Gordon COO $198,395
3 Richard Ferraro Chief Communications Officer $186,299
Name: Sarah Kate Ellis
Title: President/CEO
Compensation: $511,630
Name: Darra Gordon
Title: COO
Compensation: $198,395
Name: Richard Ferraro
Title: Chief Communications Officer
Compensation: $186,299

CharityWatch Analysts perform an in-depth analysis of charities' audited financial statements and IRS tax filings, and often review other documents such as state filings, annual reports, and fundraising contracts during their evaluations. Below are select notes that CharityWatch believes may be of interest to donors.

According to the GLAAD audit of September 30, 2020 (Note 9, Paycheck Protection Program):

"In April 2020, GLAAD received loan proceeds in the amount of $807,800 under the Paycheck Protection Program ('PPP'). The PPP, established as part of the Coronavirus Aid, Relief and Economic Security Act ('CARES Act'), provides for loans to qualifying businesses for amounts up to 2.5 times of the average monthly payroll expenses of the qualifying business. The loans and accrued interest are forgivable after twenty-four weeks as long as the borrower uses the loan proceeds for eligible purposes, including payroll, benefits, rent and utilities, and maintains its full-time equivalency levels...

"The unforgiven portion of the PPP loan is payable over two years at an interest rate of 1%, with a deferral of payments for the first six months. GLAAD intends to use the proceeds for purposes consistent with the PPP. GLAAD currently believes that its use of the loan proceeds will meet the conditions for forgiveness of the loan."

According to the GLAAD audit of September 30, 2020 (Note 11, Commitments and Contingencies, Impact of COVID-19 Virus):

"Following the State 'Safer at Home' order to close all non-essential activities, GLAAD, has been conducting business activities under Safer at Home isolation protocols. The overall long-term financial impact of the COVID-19 virus on GLAAD cannot be foreseen at this time and is not reflected in these [audited] financial statements."

According to the GLAAD audit of September 30, 2020 (Note 16, Subsequent Events and Transactions):

"In February 2021, GLAAD received its second draw Paycheck Protection Program funding loan through the U.S. Small Business Administration in the amount of $811,000. This loan was offered to qualifying small businesses in order to provide financial assistance during the COVID-19 crisis and is to be used to cover payroll costs and other qualifying expenses. Under the terms of this loan, the loan may be forgiven in full or in part provided it is used to pay for qualifying expenses."

According to the GLAAD tax filing for the fiscal year ended September 30, 2020, GLAAD reports re: Compensation, Supplemental Information (IRS Form 990, Schedule J, Part III):

Regarding nonfixed payments to officers, directors, trustees, key employees and highest compensated employees (Schedule J, Part I, Line 7):

"Non-fixed payments (bonus) are paid to officers and/or highest compensated employees based on overall performance and approved by the Board."

GLAAD reports "Bonus & incentive compensation" payments to three individuals in calendar year 2019, including $170,400 paid to Sarah Kate Ellis, President & CEO, whose reported total compensation in 2019 is $511,630. The other two individuals received $25,000 and $20,000, respectively, with reported total compensation in 2019 of $198,395 and $186,299, respectively (IRS Form 990, Schedule J, Part II).

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