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GLAAD

CharityWatch rating issued
July 2026

C-
CharityWatch Rating
Our independent rating based
on a number of factors.
 
67%
Program Percentage
Amount spent on programs
relative to overhead.
 
$61
Cost to Raise $100
Amount spent to raise
$100 of contributions.
Ratings & Metrics

Contact Information

GLAAD
135 Madison Avenue
5th Floor
New York, NY 10016

Other Names

Gay and Lesbian Alliance Against Defamation

Tax Status

501(c)3

Website

www.glaad.org

Stated Mission

Lesbian, gay, bisexual, transgender and queer (LGBTQ) media advocacy organization. Ensures fair, accurate, and inclusive representation that leads to 100% LGBTQ acceptance.

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Ratings & Metrics

Learn more about Ratings & Metrics
Data based on Fiscal Year Ended 09/30/2025

Program Percentage: 67%

The percentage of GLAAD's cash budget it spends on programs relative to overhead (fundraising, management, and general expenses).

$20,000,000

Calculated Total Expenses

(rounded)

 

Cost to Raise $100: $61

How many dollars GLAAD spends on fundraising to raise each $100 of contributions.

$9,300,000

Calculated Total Contributions

(rounded)

Government Funding

0% to 24%

Percentage of cash revenue
coming from government sources

 

Financial Documents

Entity Document Type Tax ID
GLAAD, Inc. Audited Financial Statements 13-3384027
GLAAD, Inc. IRS Form 990 13-3384027
Entity: GLAAD, Inc.
Document Type: Audited Financial Statements
Tax ID: 13-3384027
Entity: GLAAD, Inc.
Document Type: IRS Form 990
Tax ID: 13-3384027

Governance & Transparency

Learn more about Governance & Transparency
CharityWatch evaluates certain criteria related to a charity's Governance and Transparency. Donors may want to consider a charity's willingness to be open and transparent with CharityWatch to be a good litmus test for determining its commitment to public accountability.
GLAAD
meets governance benchmarks.
 
GLAAD
does not meet transparency benchmarks.
Transparency
Provides Financial Information
Audit Accessibility
Governance: Policies
Reports regularly & consistently monitoring & enforcing compliance with a written Conflict of Interest Policy
Reports required, annual disclosure by officers, directors, and key staff of interests that could give rise to conflicts
Reports having a written Whistleblower Policy
Reports having a written Document Retention and Destruction Policy
Governance: Financials
Reports providing copy of tax form to all board members prior to filing it with IRS
Reports that financial statements were audited by an independent accountant
Governance: Board of Directors
Reports at least 5 voting board members
51% or more of voting board members reported as independent
Reports documenting minutes of board and board committee meetings
Privacy Policy
Privacy Policy No Sharing  

Top Salaries

Learn more about Top Salaries
  Name Title Compensation
1 Sarah K. Ellis CEO / President $687,966
2 Darra B. Gordon Deputy President / COO $340,457
3 Gwendolyn Pointer EVP of GMI $290,316
1
Name: Sarah K. Ellis
Title: CEO / President
Compensation: $687,966
2
Name: Darra B. Gordon
Title: Deputy President / COO
Compensation: $340,457
3
Name: Gwendolyn Pointer
Title: EVP of GMI
Compensation: $290,316

Analysts' Notes

Learn more about Analysts' Notes
CharityWatch Analysts perform an in-depth analysis of charities' audited financial statements and IRS tax filings, and often review other documents such as state filings, annual reports, and fundraising contracts during their evaluations. Below are select notes that CharityWatch believes may be of interest to donors.

According to the GLAAD tax filing for the fiscal year ended September 30, 2025, GLAAD reports re: Compensation, Supplemental Information (IRS Form 990, Schedule J, Part III):

Regarding severance payments to officers, directors, trustees, key employees and highest compensated employees (Schedule J, Part I, Line 4a):

"The following severance amounts were paid during the calendar year ending December 31, 2024: Michael Phillip Bowman-Zamora, [Past] VP of People, Talent & Culture: $70,000."

[Bowman-Zamora had total reported compensation during 2024 of $134,808 (IRS Form 990, Schedule J, Part II)]. 


GLAAD reports providing "bonus & incentive compensation" during 2024 to five individuals. Sarah K. Ellis, President & CEO, received $92,610 of bonus and incentive compensation with total reported compensation of $687,966. The remaining four individuals received between $700 to $10,000, with total reported compensation ranging from $195,301 to $290,316. 

Related External Articles

A Pattern of Lavish Spending at a Leading L.G.B.T.Q. Nonprofit
GLAAD's Social Media Safety Index