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Entertainment Industry Foundation / Stand Up To Cancer

CharityWatch report issued
December 2020

Top-Rated Charity
CharityWatch Grade
Our independent grade based
on a number of factors.
Program Percentage
Amount spent on programs
relative to overhead.
Cost to Raise $100
Amount spent to raise
$100 of contributions.

Contact Information

Entertainment Industry Foundation / Stand Up To Cancer
10880 Wilshire Boulevard
Suite 1400
Los Angeles, CA 90024

Other Names

Charlize Theron Africa Outreach Project (CTAOP)
Delivering Jobs
Endless Summer Fund
Highest Hopes
Julian D. King Fund
Kevin Love Fund
Music for Relief
National Colorectal Cancer Research Alliance
She Is the Music
Stand Up To Cancer (SU2C)

Tax Status


Stated Mission

Coordinates entertainment industry philanthropists committed to social responsibility; builds awareness and raises funds, developing and enhancing programs on the local, national and global level that facilitate positive social change.

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Data based on Fiscal Year Ended 12/31/2019

Program Percentage: 82%

The percentage of Entertainment Industry Foundation / Stand Up To Cancer's cash budget it spends on programs relative to overhead (fundraising, management, and general expenses).


Calculated Total Expenses



Cost to Raise $100: $9

How many dollars Entertainment Industry Foundation / Stand Up To Cancer spends on fundraising to raise each $100 of contributions.


Calculated Total Contributions


Government Funding

0% to 24%

Percentage of cash revenue
coming from government sources


Financial Documents

Entity Document Type Tax ID
Entertainment Industry Foundation IRS Form 990 95-1644609
Entertainment Industry Foundation Audited Consolidated Financial Statements Multiple
Entity: Entertainment Industry Foundation
Document Type: IRS Form 990
Tax ID: 95-1644609
Entity: Entertainment Industry Foundation
Document Type: Audited Consolidated Financial Statements
Tax ID: Multiple

Governance & Transparency

CharityWatch evaluates certain criteria related to a charity's Governance and Transparency. Donors may want to consider a charity's willingness to be open and transparent with CharityWatch to be a good litmus test for determining its commitment to public accountability.
This charity is Top-Rated
What does it mean to be Top-Rated?
Entertainment Industry Foundation / Stand Up To Cancer
meets governance benchmarks.
Entertainment Industry Foundation / Stand Up To Cancer
meets transparency benchmarks.
Provides Financial Information
Audit Accessibility
Governance: Policies
Reports regularly & consistently monitoring & enforcing compliance with a written Conflict of Interest Policy
Reports required, annual disclosure by officers, directors, and key staff of interests that could give rise to conflicts
Reports having a written Whistleblower Policy
Reports having a written Document Retention and Destruction Policy
Governance: Financials
Reports providing copy of tax form to all board members prior to filing it with IRS
Reports that financial statements were audited by an independent accountant
Governance: Board of Directors
Reports at least 5 voting board members
51% or more of voting board members reported as independent
Reports documenting minutes of board and board committee meetings
Privacy Policy
Privacy Policy

  Name Title Compensation
1 Sung-Ah Poblete President/CEO – Stand Up To Cancer $444,370
2 Nicole Sexton CEO $378,892
3 Deborah Morrison CFO $312,721
Name: Sung-Ah Poblete
Title: President/CEO – Stand Up To Cancer
Compensation: $444,370
Name: Nicole Sexton
Title: CEO
Compensation: $378,892
Name: Deborah Morrison
Title: CFO
Compensation: $312,721

CharityWatch Analysts perform an in-depth analysis of charities' audited financial statements and IRS tax filings, and often review other documents such as state filings, annual reports, and fundraising contracts during their evaluations. Below are select notes that CharityWatch believes may be of interest to donors.

According to the Entertainment Industry Foundation (EIF) audited Consolidated Statement of Activities for the year ended December 31, 2019, EIF reports receiving "In-Kind Contributions–Donated Media" and "Other In-Kind Contributions" on which it placed a value of $367,244,107 and $683,192, respectively.

[Note: CharityWatch generally excludes the value of in-kind (non-cash) donations of goods and services from its calculations of Program % and Cost to Raise $100. More information on how grades are calculated and the treatment of in-kind donations can be found on the Our Process page.]

According to the Entertainment Industry Foundation (EIF) 2019 tax filing, EIF reports re: Business Transactions Involving Interested Persons (IRS Form 990, Schedule O re: Schedule L, Part IV):

"The board of directors of the Foundation delegated certain authority and responsibility regarding the SU2C [Stand Up To Cancer] Division to the co-founders of Stand Up To Cancer ('co-founders') that actively participate in Stand Up To Cancer matters on a recurring or weekly basis. During 2019, these co-founders exercised substantial influence over various Foundation matters although they do not constitute members of the governing body as provided in the Form 990 instructions nor they are [sic] Foundation officers or key employees.

"In the interest of transparency, the Foundation is disclosing business transactions with the co-founders and their companies even though the co-founders do not meet the 'Interested Persons' definition for Schedule L.

"The below listed co-founders received compensation from the Foundation for their services related to Stand Up To Cancer as either consultants or from compensation to their wholly-owned companies. Listed are the applicable co-founders and the compensation paid to them in 2019 [as reported on Form 1099 – calendar year 2019]:"

— Sue Schwartz and Rusty Robertson, each are 50% owners of the Robertson Schwartz Agency:  $2,890,047
— Lisa Paulsen, owner of Mindful Media Partners, LLC, SU2C talent consultant:  $120,000
— Pam Williams, owner of Sweet Pea and Bubba Productions, SU2C production consultant:  $120,000
— Ellen Ziffren, SU2C digital media consultant:  $120,000

According to the Entertainment Industry Foundation consolidated audit of December 31, 2019 (Note 2 re: Subsequent Events):

"...The following events occurred subsequent to December 31, 2019,

  • The extent of the impact of COVID-19 on the Foundation's operational and financial performance will depend on further developments, including the duration and spread of the outbreak, all of which cannot be predicted at this time [as of June 7, 2020].
  • The bi-annual Stand Up To Cancer Telecast was delayed to 2021 in order to avoid any COVID-19 related issues.
  • The Foundation received a loan on April 23, 2020 through the Paycheck Protection Program (PPP). Management will apply to convert this loan into a grant as provided by the CARES Act.
  • The Foundation entered into six new donor agreements from various corporations, foundations and individuals that represent $14,250,000 in donation revenues for 2020. These donations cover three Foundation programs and three fiscally sponsored funds in the areas of education, disaster response and inclusion."

According to the Entertainment Industry Foundation (EIF) 2019 tax filing, EIF reports re: Compensation, Supplemental Information (IRS Form 990, Schedule J, Part III):

Regarding nonfixed payments to officers, directors, trustees, key employees and highest compensated employees (Schedule J, Part I, Line 7):

"Discretionary bonuses are awarded based upon the employee meeting a variety of performance metrics. All bonuses are reviewed by the CEO, SU2C [Stand Up To Cancer] CEO, CAO and CFO. The only exception is the CEO's bonus, which is determined by the board of directors. Additionally, the proposed bonuses for any key employees and officers are submitted to the executive committee of the board of directors for their review and approval."

EIF reports "Bonus & incentive compensation" payments to 12 individuals in 2019, including $35,000 and $30,900 paid to Nicole Sexton, CEO, and Sung-ah Poblete, President/CEO – SU2C, respectively. Their reported total compensation in 2019 is $378,892 and $444,370, respectively. The reported "Bonus & incentive compensation" payments to the other 10 individuals range from $10,000 to $5,786, with associated total compensation ranging from $312,721 to $183,579 in 2019 (IRS Form 990, Schedule J, Part II).

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