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Top Rated


CharityWatch report issued
March 2019

Top-Rated Charity
CharityWatch Grade
Our independent grade based
on a number of factors.
Program Percentage
Amount spent on programs
relative to overhead.
Cost to Raise $100
Amount spent to raise
$100 of contributions.

Contact Information

333 Pine Street
Suite 300
San Francisco, CA 94101

Other Names


Tax Status




Stated Mission

To reduce the demand for illegal wildlife products and to promote environmental conservation via global public awareness campaigns. Also works to create model field conservation programs and to strengthen marine protected areas around the world.

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Data based on Fiscal Year Ended 12/31/2017

Program Percentage: 86%

The percentage of WildAid's cash budget it spends on programs relative to overhead (fundraising, management, and general expenses).


Calculated Total Expenses



Cost to Raise $100: $4

How many dollars WildAid spends on fundraising to raise each $100 of contributions.


Calculated Total Contributions


Government Funding

0% to 24%

Percentage of cash revenue
coming from government sources


Financial Documents

Entity Document Type Tax ID
WildAid & Subsidiary Consolidated Audited Financial Statements Multiple
WildAid IRS Form 990 20-3644441
Entity: WildAid & Subsidiary
Document Type: Consolidated Audited Financial Statements
Tax ID: Multiple
Entity: WildAid
Document Type: IRS Form 990
Tax ID: 20-3644441

Governance & Transparency

CharityWatch evaluates certain criteria related to a charity's Governance and Transparency. Donors may want to consider a charity's willingness to be open and transparent with CharityWatch to be a good litmus test for determining its commitment to public accountability.
This charity is Top-Rated
What does it mean to be Top-Rated?
meets governance benchmarks.
meets transparency benchmarks.
Provides Financial Information
Audit Accessibility
Governance: Policies
Reports regularly & consistently monitoring & enforcing compliance with a written Conflict of Interest Policy
Reports required, annual disclosure by officers, directors, and key staff of interests that could give rise to conflicts
Reports having a written Whistleblower Policy
Reports having a written Document Retention and Destruction Policy
Governance: Financials
Reports providing copy of tax form to all board members prior to filing it with IRS
Reports that financial statements were audited by an independent accountant
Governance: Board of Directors
Reports at least 5 voting board members
51% or more of voting board members reported as independent
Reports documenting minutes of board and board committee meetings
Privacy Policy
Privacy Policy No Sharing  

  Name Title Compensation
1 Peter Knights CEO $339,972
2 John Baker Managing Director, Programs $200,544
3 Tom Stahl COO $161,645
Name: Peter Knights
Title: CEO
Compensation: $339,972
Name: John Baker
Title: Managing Director, Programs
Compensation: $200,544
Name: Tom Stahl
Title: COO
Compensation: $161,645

CharityWatch Analysts perform an in-depth analysis of charities' audited financial statements and IRS tax filings, and often review other documents such as state filings, annual reports, and fundraising contracts during their evaluations. Below are select notes that CharityWatch believes may be of interest to donors.
CharityWatch's rating of WildAid also includes the financial activities of WildAid's related China based private consulting company, Biyuan Consulting Co. Ltd.

According to the WildAid consolidated audit of December 31, 2017 (Note 1, Nature of Operations):

"...WildAid, Inc. is headquartered in San Francisco, with programs in the United States, China, Hong Kong, Vietnam, Thailand, Tanzania, South Africa, Ecuador, Indonesia, Mexico, and Kenya...

"In 2013, WildAid, Inc. formed Biyuan Consulting Co. Ltd. ('Biyuan'), a private consulting company, in China in order to facilitate fundraising efforts in China, as a subsidiary of WildAid, Inc...."

According to the WildAid consolidated audit of December 31, 2017 (Note 2, Subsequent events):

"... WildAid formed a new subsidiary WildAid Beijing, which became active in early 2018. The plan is for WildAid Beijing to gradually take over all activities from Biyuan by June 2018..."
According to the WildAid consolidated audit of December 31, 2017 (Note 10, Concentration of Revenue and Support):

"During the year ended December 31, 2017, grants from three foundations accounted for approximately 47% of total grants and awards revenue..."
According to the WildAid consolidated audit of December 31, 2017 (Note 6, Contributed Goods and Services), WildAid reports receiving donated media support in 2017 on which it placed a value of $225,705,458:

"... WildAid received material donations of advertising space on print and on electronic billboards, airtime on television, advertising on the Internet and radio, and advertising in magazines...in China, India, Vietnam, and the United States..."

In addition, WildAid notes:

"... WildAid has over 100 celebrities worldwide who have donated their time to be featured in WildAid's public service announcements. Along with filming, they often participate in campaign launches and other media events as well. No value is booked [on the financial statements] to reflect their donated time..."

[Note: CharityWatch generally excludes the value of in-kind (non-cash) donations of goods and services from its calculations of Program % and Cost to Raise $100. More information on how grades are calculated and the treatment of in-kind donations can be found on the Our Process page.]
According to the WildAid 2017 tax filing, WildAid reports re: Business Transactions Involving Interested Persons, a transaction in the amount of $115,000, described as "W2 Wages" paid to Corie Knights, spouse of CEO (IRS Form 990, Schedule L, Part IV).

In addition, WildAid reports:

"... In 2012, Corie Knights, spouse of Executive Director Peter Knights, was hired to assist with fundraising and major gifts, with approval of the WildAid board of directors" (IRS Form 990, Schedule O).