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Top Rated

PCI-Media Impact

CharityWatch report issued
March 2022

Top-Rated Charity
CharityWatch Grade
Our independent grade based
on a number of factors.
Program Percentage
Amount spent on programs
relative to overhead.
Cost to Raise $100
Amount spent to raise
$100 of contributions.

Contact Information

PCI-Media Impact
26 Broadway
Suite 934
New York, NY 10004

Other Names

Population Communications International

Tax Status


Stated Mission

To empower communities worldwide to inspire enduring change through creative storytelling.

View similar charities
Data based on Fiscal Year Ended 12/31/2020

Program Percentage: 80%

The percentage of PCI-Media Impact's cash budget it spends on programs relative to overhead (fundraising, management, and general expenses).


Calculated Total Expenses



Cost to Raise $100: $6

How many dollars PCI-Media Impact spends on fundraising to raise each $100 of contributions.


Calculated Total Contributions


Government Funding

0% to 24%

Percentage of cash revenue
coming from government sources


Financial Documents

Entity Document Type Tax ID
PCI-Media Impact IRS Form 990 13-3280193
PCI-Media Impact Audited Financial Statements 13-3280193
Entity: PCI-Media Impact
Document Type: IRS Form 990
Tax ID: 13-3280193
Entity: PCI-Media Impact
Document Type: Audited Financial Statements
Tax ID: 13-3280193

Governance & Transparency

CharityWatch evaluates certain criteria related to a charity's Governance and Transparency. Donors may want to consider a charity's willingness to be open and transparent with CharityWatch to be a good litmus test for determining its commitment to public accountability.
This charity is Top-Rated
What does it mean to be Top-Rated?
PCI-Media Impact
meets governance benchmarks.
PCI-Media Impact
meets transparency benchmarks.
Provides Financial Information
Audit Accessibility
Governance: Policies
Reports regularly & consistently monitoring & enforcing compliance with a written Conflict of Interest Policy
Reports required, annual disclosure by officers, directors, and key staff of interests that could give rise to conflicts
Reports having a written Whistleblower Policy
Reports having a written Document Retention and Destruction Policy
Governance: Financials
Reports providing copy of tax form to all board members prior to filing it with IRS
Reports that financial statements were audited by an independent accountant
Governance: Board of Directors
Reports at least 5 voting board members
51% or more of voting board members reported as independent
Reports documenting minutes of board and board committee meetings
Privacy Policy
Privacy Policy No Sharing  

  Name Title Compensation
1 Neemesha Brown President/Past Executive Director $232,746
2 Anthony Scala CFO $158,313
3 Sean Southey Past President $146,522
Name: Neemesha Brown
Title: President/Past Executive Director
Compensation: $232,746
Name: Anthony Scala
Title: CFO
Compensation: $158,313
Name: Sean Southey
Title: Past President
Compensation: $146,522

CharityWatch Analysts perform an in-depth analysis of charities' audited financial statements and IRS tax filings, and often review other documents such as state filings, annual reports, and fundraising contracts during their evaluations. Below are select notes that CharityWatch believes may be of interest to donors.

According to the PCI–Media Impact audit of December 31, 2020 (Note 10, Concentrations of Credit Risk):

"...In 2020, approximately 36% of PCI Media's total revenue was received from two donors. In 2019, approximately 37% of PCI Media's total revenue was received from two donors."

According to the PCI–Media Impact audit of December 31, 2020 (Note 5, Loans Payable, PPP Loan):

"On May 1, 2020, PCI Media received loan proceeds in the amount of $302,105 under the Paycheck Protection Program ('PPP'). The PPP loan, established as part of the Coronavirus Aid, Relief and Economic Security Act ('CARES Act'), provides for loans to qualifying businesses for amounts up to 2.5 times of the 2019 average monthly payroll expenses of the qualifying business. The PPP loan bears an interest rate of 1% per annum. All or a portion of the PPP loan principal and accrued interest are forgivable as long as the borrower uses the loan proceeds for eligible purposes...over a period of either eight or twenty-four weeks (the 'Covered Period'). The amount of loan forgiveness could be reduced if the borrower terminates employees or reduces salaries above a certain threshold during the Covered Period and does not qualify for certain safe harbors. The unforgiven portion of the PPP loan, if any, is payable within two years from the date of the loan. Loan payments of principal or interest are deferred until the amount of loan forgiveness is determined by the United States Small Business Administration ('SBA'). If PCI Media does not apply for forgiveness, payments begin approximately 16 months after the loan date.

"PCI Media intends to use all proceeds received in accordance with regulations established by the PPP. Management believes its use of the proceeds, including amounts expensed through December 31, 2020, will be forgiven. The entire amount received under the PPP is reported as a PPP forgivable loan in the [audited] statement of financial position at December 31, 2020."

According to the PCI–Media Impact audit of December 31, 2020 (Note 5, Loans Payable, Economic Injury Disaster Loan):

"During 2020, PCI Media received [a] $153,064 Economic Injury Disaster Loan ('EIDL') authorized by the Small Business Administration. The loan is to be used solely as working capital to alleviate economic injury caused by the coronavirus disaster occurring in January 2020 and still ongoing. The principal and interest accrued at 2.75% annually is payable in thirty years from the date of the loan."

According to the PCI–Media Impact audit of December 31, 2020 (Note 12, COVID-19):

"PCI Media's operations and financial performance may be affected by the recent coronavirus outbreak which has spread globally and is expected to adversely affect economic conditions throughout the world. If the outbreak continues and conditions worsen, PCI Media may experience a disruption in operations as well as a decline in contributions and grants received or level of contributions and grants. The outbreak is likely to adversely affect PCI Media's business, financial conditions and results of operations on an interim basis."

According to the PCI–Media Impact 2020 tax filing, PCI reports re: the existence of a family relationship among officers, directors, trustees, or key employees: "The former president, Sean Southey and president, Nameesha Brown have a family relationship" (IRS Form 990, Schedule O re: Form 990, Part VI, line 2).

[Sean Southey is reported as "President thru Jan. 2020," and Nameesha Brown is reported as "Executive Dir thru Jan 2020/President Feb. 2020" (IRS Form 990, Part VII, Section A).]

According to the PCI–Media Impact 2020 tax filing, PCI reports re: Compensation, Supplemental Information (IRS Form 990, Schedule J, Part III):

Regarding severance payments to officers, directors, trustees, key employees and highest compensated employees (Schedule J, Part I, Line 4a):

"Pursuant to the terms and conditions stipulated in the former president, Mr. Sean Southey's severance agreement, the organization paid a severance payment to him in the amount of $115,500 in 2020.

"The $115,500 was treated as taxable compensation to the recipient on his 2020 Form W-2 and reflected on Form 990, Part VII, Section A, column D [Compensation of Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees, Reportable compensation from the organization]." 

[Sean Southey is reported as "President thru Jan. 2020," with total compensation of $146,522 in 2020 (IRS Form 990, Part VII, Section A).]

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