Parkinson's Foundation

According to the Parkinson's Foundation audit of June 30, 2023 (Note 8, Contributions of nonfinancial assets):

"During the year ended June 30, 2022, the Foundation engaged a new marketing consultant and expanded the delivery of its original public service announcement ("PSA"). Additionally, the Foundation created a second PSA to provide additional education and awareness of PD. A significant amount of free advertising time was generated through the broadcasting of the two PSAs, which were aired all throughout the United States. During the prior fiscal year , the Foundation only had the original PSA which was being aired in specific regions."

For the years ending June 30, 2023 and 2022 the Foundation placed a total value on these PSAs of $147,902,521 and $34,487,362, respectively.

[Note: CharityWatch generally excludes the value of in-kind (non-cash) donations of goods and services from its calculations of Program % and Cost to Raise $100. More information on how grades are calculated and the treatment of in-kind donations can be found on the Our Process page.]

According to the Parkinson's Foundation 2023 tax filing, the Foundation reports re: Officers, Directors, Trustees, Key Employees, and Highest Compensated Employees (IRS Form 990, Schedule J, Part II):

The Foundation reports "Bonus & incentive compensation" payments to 11 individuals in 2023, including: (1) $115,500 paid to John H. Lehr, President & CEO, (2) $37,252 paid to Veronica Todaro, Executive VP COO through 08/2022, (3) $34,106 paid to James Beck, Chief Scientific Officer, (4) $32,952 paid to Curtis De Greff, Assistant Treasurer, (5) $42,848 paid to Kayln Henkel, SVP, Chief Advancement Officer, (6) $30,220 paid to Leilani Pearl, Assistant Secretary,  SVP CCO (7) $28,969 paid to Christiana Evers, Chief Comm. Eng. Officer, (8) $27,038 paid to Yasnahia Cortorreal, Chief HR & Admin Officer, (9) $25,175 paid to Elizabeth Pollard, Chief Training & Edu. Officer, (10) $1,000 paid to Sheera Rosenfeld, VP of Strategic Initiatives, (11) $1,300 paid to Alejandro Blanco, AVP Finance. Their reported total compensation in 2023 is $530,192, $221,034, $282,074, $282,802, $296,884, $260,698, $255,376, $225,820, $225,369, $210,462, and $183,034, respectively. (IRS Form 990, Schedule J, Part II).